Great research in alcohol means going far beyond traditional ’ask & tell’ techniques. We work with a cutting-edge array of ethnographic and digital techniques to observe and listen, to identify key consumer truths. We are experts at managing global brands, notably in the wine category. We have conducted brand-related wine research in US, UK, Canada & China. Pack design work is a speciality area for us; we have a unique HDDR on-line technique that presents super high definition digital renditions that present the nuances of different pack design to remote audiences.