arnold & bolingbroke (UK) was founded on the basis of excellence in Automotive Research, working extensively with Jaguar, Land Rover, Ford and many others since 1980.
This level of experience and excellence continues in Australia. We talk cars. We understand the challenges faced by manufacturers and dealers in a rapidly evolving digital marketing environment.

We offer a full suite of qualitative and quantitative research solutions including PABIS, arnold & bolingbroke’s specialist industry and brand tracker that captures and integrates all the aspects that drive the Auto category into one comprehensive, single source, easy to use intelligence tool.  We integrate industry sales data and external sources such as consumer confidence indices to complement key brand health measures and marketing funnel metrics to highlight areas of opportunity and explain market movements.

All our monitors utilise the a&b QVerb system to provide analysis and recommendations for communications testing.  QVerb conducts in-depth analysis of verbatim comments beyond mere rational level responses and reveals the emotional engagement that target audiences have with the brand and its messages.  It reveals to what extent the feelings that are intended to be generated by the advertisement are achieved among your target segments and to what extent the message is delivering the actual strategic components.