The packaged consumer goods market is radically different today compared to 5 years ago. Retailer cost pressure, private brand incursions and tightening terms pose a significant influence on profitability and ROI.

We help our FMCG clients to: price effectively – for profit; optimise portfolios; brand effectively; package compellingly; activate marketing campaigns efficiently; and, shelve appropriately.
We have expertise in Shopper research, especially with Eye Tracking and Neuro studies, as well as excellence in qualitative and quantitative brand optimization for both Category Captains and competitor brands.
We understand international markets well and have specific experience in international alcohol marketing.