We have considerable depth in terms of Insurance sector experience; research is conducted across all tiers of relationship between provider, intermediary and end customer, in a B2B and B2C environment. We help our clients to both develop existing financial products and establish compelling new products. Projects range from communications strategy and CVP development to local and international brand health tracking, advertising effectiveness and customer satisfaction studies. We work with health insurers, life and general insurers to optimise their portfolio of services/benefits, competitive position and pricing strategies.

We offer a full suite of insightful, strategic research solutions including the Arnold & Bolingbroke Business Intelligence System, that captures and integrates all the aspects that drive the Insurance category into one comprehensive, single source, easy to use intelligence tool.

  • As part of our Private Health Insurance monitor we have developed a series of KPI indices (including: Trust, Service, Value for Money) that assist in understanding the drivers of brand consideration.
  • For our General and Life Insurance monitors in Australia and throughout Asia (including China, Taiwan, Hong Kong, Singapore and Korea) we track the key brand health metrics and report on the consumers’ path from awareness to first choice/purchase.

Both monitors utilise the a&b QVerb system to provide analysis and recommendations for communications testing.  QVerb conducts in-depth analysis of verbatim comments beyond mere rational level responses and reveals the emotional engagement that target audiences have with the brand and its messages.  It reveals to what extent the feelings that are intended to be generated by the advertisement are achieved among your target segments and to what extent the message is delivering the actual strategic components.

We derive meaningful and strategic insights for individual countries/products and/or on a regional basis. Reports for global and local insurance companies are tailored to our clients’ requirements; e.g. dashboards, monthly, bi-annual reports and strategic insights and opportunities.