arnold & bolingbroke has established strong credentials in the QSR category by working on usage, preference and satisfaction studies, along with brand tracking and advertising effectiveness and impact studies with some of the QSR industry heavyweights. Our category experience has allowed us to develop a comprehensive Business Intelligence System that measures and investigates fast food preferences.

As part of this journey we have developed skills and expertise in business forecasting and demand/ price elasticity, which are then used as key inputs into strategic planning, ROI measurement and profitability. Our recommendations on pricing by product and business unit have enabled our clients to introduce significant product rationalisation and cost reduction measures across their businesses.

For case studies, please see below: