Aviation operates on thin margins, so business decisions must be correct. a&b has been a trusted supplier to some of the world’s most successful carriers. We helped develop the interior of Qantas’’ First Class A380 cabin and recommended the adoption of the revolutionary Recaro economy seat. We engage with all tiers of frequent flyer, especially those who travel most extensively. And we monitor flyer attitudes carefully, notably in their reactions to marketing campaigns. Rather than reams of data we provide insights via management business system dashboards allowing rapid assimilation and quick action.