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Case Studies

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Retail Brand Communications Pre-Testing using PABICOM©

Retail Brand Communications Pre-Testing using PABICOM©

A premier automotive manufacturer needed a new branded retail campaign distinctive in tone (authentic, human, progressive) to propel the brand forward
• Three possible creative routes were developed their communications agency […]

PHIBIS

Health Insurance

In 2011 a major national health insurance provider identified the need to enhance its research capabilities to monitor the impact of a number of changes it was planning […]

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Developing great advertising for great brands – Vol.1

Developing great advertising for great brands – Vol.1

Qantas

In 1997, Qantas launched the first of what would become an enduring series of TV commercials using the Peter Allen classic musical piece, “I still call Australia home” (ISCAH). […]

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The importance of measuring emotions

The importance of measuring emotions

We all know just how important emotional engagement is to a brand’s success. New tools which better identify and measure the nature and degree of a brand’s emotional attachment […]

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The importance of an effective Customer Value Proposition

The importance of an effective Customer Value Proposition

What’s a CVP (Customer Value Proposition)?

Imagine you are in an elevator with a key potential client. The client says, “So tell me about you guys. Why should I buy […]

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BRAND RE-POSITIONING- BUPA Case Study

BRAND RE-POSITIONING- BUPA Case Study

After acquiring MBF, HBA and Mutual Community, BUPA health insurance needed a campaign to introduce the brand to the Australian public.

Prior to Bupa, the Private Health Insurance market was […]

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Navigating Brand Prejudice Case Study

Navigating Brand Prejudice Case Study

Premiumisation tempered by market realities

An automotive manufacturer had evolved successfully from offering low-cost cars to people seeking cheap transport, to one increasingly known for offering quality, innovative and value […]

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PRICING STRATEGY- Evaluating the case for regional price discrimination

PRICING STRATEGY- Evaluating the case for regional price discrimination

How best to price a pizza?

It can certainly help an organisation’s bottom-line if there is effectively uniform pricing in a region of operations for a good or service; many […]

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Direct Superannuation Case Study

Direct Superannuation Case Study

Making superannuation more interesting

The average superannuation balance for Australians at retirement is $198,235 for men and $112,632 for women, well below the estimated balance required to attain a comfortable […]

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IDENTIFYING THE OPTIMAL OFFER- Car Example

IDENTIFYING THE OPTIMAL OFFER- Car Example

Which retail offers hold most appeal?

Our client, a major car company, needed to identify what retail offers would most likely drive enquiry. They had developed price, value and other-based […]