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Case Studies

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GROWING SHARE, MANAGING MARGINS- Pizza Quick Service Restaurants

GROWING SHARE, MANAGING MARGINS- Pizza Quick Service Restaurants

Pizza QSR brands have a continuous menu innovation strategy to maintain interest with current brand users and to re-attract lapsed users.   And the key area where innovation is most […]

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COMMUNICATIONS PRE-TESTING- Private Health Insurance

COMMUNICATIONS PRE-TESTING- Private Health Insurance

Our client, one Australia’s largest private health insurance funds, planned to launch a new tactical advertising campaign designed primarily for new ‘switcher’ member acquisition. The product was a range […]

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COMMUNICATIONS PRE-TESTING- Hyundai ix35 Case study

COMMUNICATIONS PRE-TESTING- Hyundai ix35 Case study

Hyundai needed a communications campaign to position their iX35 ‘soft-roader’ SUV as tough and capable. The strategy was summarised as “the ix35 is built tough, so it will make […]

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NEW PRODUCT DEVELOPMENT- Jam Case Study

NEW PRODUCT DEVELOPMENT- Jam Case Study

SPC Ardmona markets premium packed fruit and vegetables. The company also produces jams and marmalades, which are offered via the IXL and Henry Jones brands.

With their flagship jam brand […]

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NEW PRODUCT DEVELOPMENT- Western Star Butter

NEW PRODUCT DEVELOPMENT- Western Star Butter

Western Star is a long-established Australian brand offering a range of block butters and dairy blends, manufactured by Fonterra.

Consumers have long embraced healthier alternatives to butter and many reduced […]

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SEGMENTING MARKETS- Private Health Insurance Case study

SEGMENTING MARKETS- Private Health Insurance Case study

A well-known, Australian private health insurance fund had grown and expanded, offering not just health insurance but also travel insurance, life insurance and retirement planning.

They had an existing consumer […]

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NEW PRODUCT UPTAKE & FEATURE OPTIMISATION- DIGITAL MAILBOX EXAMPLE

NEW PRODUCT UPTAKE & FEATURE OPTIMISATION- DIGITAL MAILBOX EXAMPLE

Australia Post was facing a dilemma. After many years of operating a monopoly the internet had brought significant structural change in the communications industry, consumers were embracing alternative methods […]

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BRAND VALUE & DEMAND ESTIMATION- MOTOR VEHICLE EXAMPLE

BRAND VALUE & DEMAND ESTIMATION- MOTOR VEHICLE EXAMPLE

Our client, a major car manufacturer, wanted to evaluate the likely demand for a new car sold under a brand name not yet available in Australia. While this car […]

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NEW PRODUCT FEATURE OPTIMISATION- CREDIT CARD EXAMPLE

NEW PRODUCT FEATURE OPTIMISATION- CREDIT CARD EXAMPLE

Bankcard revolutionised the way Australians paid for goods and services from its introduction in 1974 until its withdrawal in 2006. Within 18 months of its issue approximately 6% (one […]