How do people
think the future will change their lives? What impact
will this have for companies in terms of their brand and the products
and services they need to offer? How will companies need
to behave if they are to enlist the support and confidence of consumers?
arnold & bolingbroke is conducting a programme of qualitative research
to provide an insight into how consumers envision the future.
The first of the arnold & bolingbroke 'looking to the future' papers,
examines how orientations to the future have interesting implications
for brands and branding strategies. Please click below
for a pdf version of the paper.
